SeatPick 2025: A Year of International Expansion

SeatPick expands to eight new markets in 2025, sets sights on World Cup 2026.
Ticket marketplace launches Spanish, Danish, Mexican, Italian, German, French, Brazilian, and Portuguese platforms as global demand for live events surges.

SeatPick, the ticket comparison platform helping fans find the best deals on sports and entertainment events, announced the completion of its most ambitious expansion year to date, launching eight new international websites and positioning the company for significant growth ahead of World Cup 2026.

SeatPick’s International Expansion

The 2025 calendar year marked a transformative 12 months for SeatPick.

Beyond continued record traffic growth on the flagship site, SeatPick also established eight new localised platforms:

"Each locale is meticulously prepared to ensure we showcase what matters most to local audiences," said Gilad Zilberman, CEO at SeatPick. "From currency and language to the events that resonate in each market, we're committed to delivering a truly localised experience."

World Cup 2026 Drives Early Demand

The expansion comes at a strategic moment. SeatPick data reveals that World Cup 2026 interest is already surging, with December 2025 seeing over 2.5 million page views for World Cup-related content alone.

Key findings from SeatPick's World Cup traffic data:

Portugal and Colombia lead fan interest, driven by their highly anticipated group stage clash.
Brazil remains a consistent draw, with multiple matches ranking in the top 10 by traffic.
Group stage matches are generating 7.5x more traffic per match than knockout rounds - fans are planning early.
Significant demand exists for "value" matches under €300, indicating a broad audience beyond premium fixtures.

The new Mexico and Brazil platforms are particularly well-positioned to capitalise on host nation and South American interest as the tournament approaches.

2025 SeatPick Highlights

Throughout 2025, SeatPick users searched for tickets to some of the year's most in-demand events:

Premier League fixtures continued to dominate UK traffic, with Arsenal, Chelsea and Liverpool leading search volume.
Champions League knockout stages drew international audiences.
AFCON 2025 (held December 2025 – January 2026 in Morocco) showcased growing demand for African football.
Concert tours from major artists, such as Oasis and Coldplay, drove entertainment category growth.

Looking Ahead to 2026 At SeatPick

With World Cup 2026 taking place across the United States, Mexico and Canada from June 11 to July 19, SeatPick is positioned to serve fans across multiple continents. The company plans to:

Roll out new language sites to target local markets
Expand inventory partnerships to meet anticipated demand
Launch additional market-specific features based on user feedback
Continue to improve the user experience at SeatPick

"2025 was about building the foundation," added Gilad Zilberman. "2026 will be about delivering on that promise - helping millions of fans worldwide find their seats to the biggest events on the planet."

About SeatPick

SeatPick is a ticket comparison platform that aggregates listings from trusted sellers, helping fans find the best prices for sports events, concerts and entertainment worldwide.

With platforms now serving audiences across the UK, Spain, Denmark, Mexico, Italy, Germany, France, Brazil, and Portugal, SeatPick is committed to making live events accessible to fans everywhere.

Top 10 Most Viewed Events on SeatPick in 2025

Rank	Event
1	FA Community Shield: Liverpool vs Crystal Palace
2	Champions League Final: PSG vs Inter Milan
3	Chelsea vs Barcelona (Champions League League Phase)
4	Oasis Dublin (August 17, 2025)
5	Real Madrid vs Barcelona (Santiago Bernabéu)
6	Coldplay Wembley (September 12, 2025)
7	Republic of Ireland vs Portugal
8	Europa League Final: Manchester United vs Tottenham
9	Manchester United vs Arsenal
10	Newcastle United vs Barcelona

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