The Premier League has a diverse array of iconic stadiums. From the ultra-modern hi-tech glamour stadiums such as the Etihad and Tottenham Hotspur Stadium to the storied footballing cathedrals of Anfield and Old Trafford, and the charmingly shabby Kenilworth Road and Turf Moor — every ground feels like home to somebody.
But where is the best Premier League stadium tour to visit based on value for money? Embracing football’s big data revolution, we’ve crunched the numbers to rank every Premier League ground’s stadium tour.
Based on several factors, including price, abundance of trophies and Google rating, SeatPick has found the answers and can now conclude which club offers the best value Premier League stadium tour.
The Results for Best Value Premier League Stadium
The Top 10 Best Value Premier League Stadium Tours
We’re now going to explore the top 10 best value Premier League stadiums that promise to deliver an unforgettable experience for young and old.
1. The City Ground – Nottingham Forest – 8.3
Standout results:
Standard tour child price – £5.00
Cost per minute – £0.17
A rare sight at the top of the table, Nottingham Forest has won the title of the best value stadium tour in the Premier League. The two-time European Cup winners’ stadium comes out on top, as not only does it offer the least expensive child’s price, as well as the joint second cheapest adult price, it is also the joint longest tour in the league, lasting 90 minutes.
The tour, which is conducted by club ambassador and City legend John McGovern, involves being shown around the dressing rooms, and walking down the tunnel to the hallowed turf. Plus, supporters also get to explore the normally exclusive boardroom and illustrious trophy room.
2. Anfield – Liverpool – 6.9
Standout results:
Number of trophies to see – 68
Cost per minute – £0.23
What more is there to say about Anfield? Scene of countless heroic comebacks, a personal playground to some of the game’s greatest ever players, and home of the Kop and its vociferous fans. On this occasion, Liverpool will have to settle for second place with a score of 6.9 out of 10. Anfield’s stand-out stadium tour features include their impressive stock of 68 trophies and a reasonable price of £23 for adult tickets.
Liverpool pulls out all of the stops for their stadium tour. It includes a trip up the recently built Main Stand for a bird’s eye view of the stadium, before venturing down pitch level for a trip to the home-team dressing room, and a walk under the ‘This is Anfield’ sign before venturing onto the pristine playing surface.
3. St. James’ Park – Newcastle United – 6.4
Standout results:
Standard tour adult price – £20.00
Cost per minute – £0.22
Third on our list of best value Premier League stadium tours is St. James Park. The Magpies’ stadium tour is one of the most affordable, costing just £0.22 per minute. In addition to this, St. James Park received a 4.6 out of five rating on Google Review.
Newcastle United offer a range of different tours: their classic tour involves walking down the tunnel, sitting in your favourite player’s seat in the dressing room, and being shown around St. James Park by one of the club’s friendly and knowledgeable staff members. The club also has a rooftop tour where supporters can ascend 150 feet up the Leazes Stand and get a breathtaking view of the city. Other options include an autism-friendly tour and a private group tour.
4. Molineux Stadium – Wolverhampton Wanderers – 6.2
Standout results:
Standard tour adult price – £20.00
Average tour length (minutes) – 90
Home of Wolverhampton Wanderers, Molineux Stadium is fourth on our list. Built in 1889, Molineux has seen its fair share of classic moments, such as when Wolves became unofficial world champions after beating Hungarian champions Budapest Honved in 1954, or more recently when Wolves amassed 99 points in the Championship and secured their return back to the top-flight.
A stadium tour is the perfect way to celebrate the history of the black country club. Lasting the length of a full football match, the Molineux stadium tour also includes a trip to the unique Wolves museum.
5. Tottenham Hotspur Stadium – Tottenham Hotspur – 6.1
Standout results:
Number of trophies to see – 26
Car park on stadium tour – Free
A trip to Tottenham Hotspur’s stunningly futuristic stadium is an opportunity not to be missed. Already a scene of various iconic moments, including Harry Kane breaking Jimmy Greaves Tottenham goal-scoring record and Spurs reaching their first-ever Champions League final, the Tottenham Hotspur Stadium is a marvel for football fans and architectural enthusiasts alike.
Alongside the standard stadium tour, Tottenham Hotspur also provide a matchday experience tour where fans gain access to the home team dressing room just hours before kick-off. Plus, there’s also the technical tour where, led by an expert tour guide, you’ll get to venture below the famous retracting football pitch and embark on the walk the sky bridge experience.
6= Turf Moor – Burnley – 6.0
Standout results:
Stadium tour adult price – £10.00
Cost per minute – £0.17
Burnley played their first game at Turf Moor. Since then, they’ve won First Division titles, dropped as low as the fourth tier, and then returned to the Premier League once again. Burnley deserve plaudits for offering the least expensive adult ticket, meaning that the tour in total costs just £0.17 per minute.
As part of the Turf Moor stadium tour, visitors congregate at the Bob Lord Main Stand before being shown around various luxury suites, and trophy rooms before ending with a visit to the dugout.
6= Villa Park – Aston Villa – 6.0
Standout results:
Average Google review rating – 4.5
Cost per minute – £0.22
With a score of 6.0, Villa Park is seventh on our list. The home of the one-time European champions is an ideal destination for a Midlands stadium tour, as Aston Villa have plenty of trophies on display. And at just £0.22 per minute, it is one of the more reasonably priced stadium tours.
The Villa Park tour comes in three distinct categories. The weekday tour includes a guided tour with a Villa expert, photo opportunities and unlimited access. The weekend tour is the same but with the anticipation of kick-off thrown in. Plus, the club also put on a legend’s tour headed by former Villa stars Nigel Spink and Gary Shaw.
8. American Express Stadium – Brighton & Hove Albion – 5.8
Standout results:
Stadium tour child price – £7.50
Cost per minute – £0.17
The American Express Stadium finishes a respectable eighth on our list of best value Premier League stadium tours. For decades, Seagulls fans could only dream of having a stadium as bright and as modern as the Amex.
But with a state-of-the-art all-seater stadium and lengthy cup runs to boot, it’s never been a better time to be a Brighton fan.
Their non-matchday tour involves visiting all parts of the stadium, including the home dressing room, directors lounge, and the media conference suite.
9. Old Trafford – Manchester United – 5.2
Standout results:
Number of trophies to see – 69
Tour length – 90 minutes
Christened by the great Sir Bobby Charlton as the Theatre of Dreams, Old Trafford will have to settle for ninth on our list. Despite expansions to the Etihad and Anfield, Old Trafford remains the largest stadium in the Premier League, with 74,000 expectant fans visiting the ground every matchday.
Given the size of the club, it is no surprise that a stadium tour around Old Trafford is one of the most expensive around. Their price of £28 for an adult tour is the joint third highest in the league.
The club promises a memorable tour with plenty of silverware on display, where fans can walk in the footsteps of their Manchester United heroes, plus fans get a complimentary trip to the Old Trafford museum thrown in.
10. Emirates Stadium – Arsenal – 4.0
Standout results:
Number of trophies – 32
Google review – 4.7
Scraping into the top ten is Arsenal’s Emirates Stadium. Built in 2006, an Emirates Stadium tour is the second most expensive in the Premier League, coming in at £30 per adult, but despite this, a tour around the ground is still worth it.
An Emirates Stadium tour includes access to the director’s box, diamond box, home and away dressing rooms, dug-outs and even the press box. Commentary on the tour is provided by former Arsenal greats Lee Dixon, Charlie George and Nigel Mitchell. Plus, fans receive free entry to the Arsenal museum and a free personalised tour certificate.
For an extra special stadium tour, Arsenal also provides a matchday stadium tour. And if you want to secure your tickets for a hotly anticipated fixture at the Emirates, where better to buy from than SeatPick, which has already been trusted by over 70 million sport and music fans alike.
Top Five Worst Value Premier League Stadium Tours
1. Goodison Park – Everton – 2.2
Worst categories:
Stadium tour adult price – £23.50
Tour length – 60 minutes
Sitting at the bottom of the table is Goodison Park, with a measly score of 2.2. Everton’s beloved home ground is let down by various factors. Its Google Review rating of 4.4 is the joint-third worst in the league. With the tour only lasting 60 minutes, no ground in the Premier League offers a shorter tour. Due to its contracted length, Toffees fans are paying £0.39 per minute.
Everton fans will hope that the tour around their much anticipated new stadium on Bramley-Moore Dock will offer a more worthwhile experience.
2. Craven Cottage – Fulham – 2.6
Worst categories:
Stadium tour adult price – £25.00
Stadium tour child price – £20.00
Scenic and quaint, it may be a surprise that Craven Cottage sits in the relegation spot for best-value Premier League stadium tours. Craven Cottage is let down by a relatively costly £20 for a child stadium tour, a price which is three times higher than the City Ground.
In addition to this, Fulham’s home doesn’t have much to offer in regards to silverware, having only won five trophies in their history. What’s more, the club doesn’t provide free parking.
3. London Stadium – West Ham United – 3.0
Worst categories:
Stadium tour adult price – £22.00
Cost per minute – £0.37
West Ham’s London Stadium sits third from bottom on our list of best value Premier League stadium tours. It took Hammers’ fans a good few years before they could adjust to life away from the Boleyn Ground and fall in love with the former Olympic Stadium — but after unforgettable European nights against Sevilla, Lyon and AZ Alkmaar, it’s fair to say the place is feeling a bit more like home.
Unfortunately, the same cannot be said about their stadium tour. Charging £22 for an adult, the stadium tour only lasts 60 minutes, and the club doesn’t even supply free parking.
4. Stamford Bridge – Chelsea FC – 3.1
Worst categories:
Stadium tour adult price – £40.00
Cost per minute – £0.44
One thing catches the eye with Chelsea’s stadium tour: the price. Charging £40 for an adult ticket, this is 33% higher than the next most expensive. Their child’s price of £28 is more expensive than almost every other Premier League team’s adult price.
Chelsea’s defence will be that they have plenty of silverware, having won 32 trophies, including two Champions League titles. Also, the Stamford Bridge tour is not bad for length, lasting at least 90 minutes.
5. Gtech Community Stadium – Brentford FC – 3.2
Worst categories:
Tour length – 60 minutes
Number of trophies to see – 5
Brentford’s Gtech Community Stadium is the fifth worst value Premier League stadium tour, receiving a score of just 3.2.
Between 1904 to 2020, the club had only one home, the charming, but ramshackle Griffin Park. Since moving stadiums, Brentford achieved promotion to the Premier League for the first time in their history, and in 2022-23 recorded their first-ever top-half finish.
Unfortunately, their stadium tour doesn’t match the quality of their team on the pitch. The club only offers an hour-long tour, and given that the Bees have only won five trophies in their 130-year-plus history, there isn’t much to see in the silverware department.
Stadium with the Cheapest Adult Tour Price
If you’re just after the cheapest adult stadium tour you can find, then Turf Moor is the ground to visit. Charging just £10 for an hour-long stadium tour, visitors to Turf Moor are paying 61% less per minute than visitors to Stamford Bridge.
Burnley has called Turf Moor home since 1883 and, in that time, have had their fair share of highs and lows. Their heyday came in the early 1960s when manager Harry Potts delivered the Clarets their first league title since before the Second World War.
Stadium with the Cheapest Child Tour Price
Charging just £5, the City Ground offers the least expensive child tour by a considerable margin. Brighton is the only other club in the division that can also proudly boast that their child’s price is under £10.
So if you have a footy-mad junior who just wants to feel closer to the game and to experience stepping onto a manicured Premier League pitch for the first time, a trip to the City Ground is the perfect place to go.
To make their first trip even more special, visit on matchday. SeatPick has tickets available for every Forest home game this season, so to give them a day of football action they’ll never forget, buy your tickets fast.
Best Stadium for Trophies
Old Trafford remains the best stadium for trophies in the Premier League — but only just. For many years, Anfield was the place to go for silverware following the dominant eras of Shankly, Paisley and Fagan. However, Sir Alex Ferguson’s tenure in the Old Trafford dugout changed all that, with the Scotsman picking up 38 trophies to cement himself as one of the world’s greatest-ever managers.
Liverpool briefly took the lead on the trophy stakes after Jürgen Klopp’s Reds picked up six major trophies in three years. The two clubs were neck-and-neck before Erik Ten Hag’s Manchester United were victorious in the 2023 League Cup final, inching their tally one ahead of Liverpool.
A Christmas-Themed Football Stadium Experience
With the most wonderful time just around the corner, Premier League clubs are pulling out all the stops to give their fans a memorable festive experience.
In the lead-up to Christmas, Liverpool are putting on a stadium tour with a yuletide slant. Included free of charge are festive activities on the concourse, as well as a football-themed treasure hunt.
Manchester City always like to put on a show at Christmas, and that’s not just on the pitch. For young City fans, there is a Santa’s Grotto as well as a snowman hunt around the stadium on non-match days.
Newcastle United aren’t holding back this Christmas either, with a range of events suitable for all the family. St. James Park doubles up as a cinema for screenings of festive classics such as The Polar Express, Home Alone and The Grinch. In addition to this, there is also a kid’s festive party, games, dancing, elves and even a visit from Father Christmas.
Methodology:
- SeatPick sought to discover the best value stadium tour in the Premier League.
- Tour prices, tour duration and parking information were collected on each Premier League team’s official website.
- Please note, Sheffield United and A.F.C. Bournemouth have been excluded from the study due to limited tour price data available online.
- All club honours and trophies were gathered using the Premier League club’s official website and Transfermarket.co.uk.
- The cost per minute of each stadium tour was calculated by dividing the standard tour price ticket by the duration of the tour.
- The highest weight ranking was given to cost per minute, followed by Google review to account for stadium quality, and the lowest weight has been awarded to the number of trophies as a proxy for football heritage on display.
- Please note the list of honours that the teams have won, doesn’t necessarily mean they will all be visible during the tour.
- Lastly, an index score out of a possible 10 was calculated to assess the best-value stadium tour. The higher the score, the better value the stadium tour is to visit.
- All data was collected in November 2023 and is accurate as of then. The full dataset used throughout the study can be found here.
